General Privacy Statement Pursuant to EU General Data Protection Regulation

The below provides you with an overview concerning our collection and processing of your personal data as well as your rights under the privacy law.  

Name and contact information for responsible person

The responsible party is:

Messe Frankfurt Medien und Service GmbH
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 75 75 6666
Email address:

You can reach our data protection officer at:

Messe Frankfurt GmbH
Data Protection Officer
Ludwig-Erhard-Anlage 1
60327 Frankfurt am Main
Phone: +49 69 75 75 53 35
Email address:

Purposes of processing the data and its legal basis

to satisfy contractual requirements in accordance with Article 6 para. 1b GDPR

Data is collected in order to carry out pre-contractual measures and contracts. Please refer to the respective contract documents for the subject matter to be processed and the data required therefore.

with your consent Article 6 para. 1a GDPR

If you give us your consent, we will use your data to inform you about our events and services. For this purpose, we will also relay your data within the Messe Frankfurt group of companies and the respective sales partners in your home country. You have the right to revoke your consent at any time with effect for the future.

to satisfy legal requirements in accordance with Article 6 para. 1c GDPR

Messe Frankfurt must observe various legal requirements, particularly commercial and tax law. Obligations to archive data arise under this.

based on legitimate interests according to Article 6 para. 1f GDPR

Beyond the satisfaction of contractual or legal obligations, we process your data to protect the legitimate interests of Messe Frankfurt or third parties in the following cases.


Messe Frankfurt Medien und Service GmbH uses the services of Webtrekk GmbH. Webtrekk GmbH is a company domiciled in Germany, Robert-Koch-Platz 4, 10115 Berlin, which collects, stores, and analyses usage data. It has been certified in Germany for data protection in the area of web controlling, according to which its processing of data was inspected for data protection compliance and data security.
Webtrekk GmbH uses a cookie if you use Messe Frankfurt Medien und Service GmbH services. It enables the collection, storage and evaluation of the usage data by Webtrekk GmbH. The usage data that is collected is anonymised by shortening the IP address. Thus, it is no longer possible for Webtrekk to identify you as a visitor to Messe Frankfurt services, either. The shortened IP address is needed only for the purposes of session identification and geolocalisation (down to the city level). You can find additional information about data protection at Webtrekk at A cookie must be used to deactivate Webtrekk and to exclude the collection of usage data (referred to as "webTrekkOptOut"). The cookie is available here ( . If the cookie is used, the usage data is not collected.

Recipients of the data

Only those who absolutely need your data to satisfy our pre-contractual, contractual and legal obligations or to communicate with you will receive access to said data. These can include:  
•    Affiliates of the Messe Frankfurt Group
•    sales partners for your home country
•    service providers supporting us as processors according to Article 28 GDPR.
Additional data recipients can be those to whom you have given your consent for data transmission on a case-by-case basis.

Transmission to a third country

With your consent or to satisfy contractual or legal obligations, we transmit data to our group companies and sales partners in third countries. By agreeing to the EU standard contractual clauses, they are obligated to observe the European level of data protection. You can get an overview of all of the group companies and sales partners on our page Global Network.

Duration of storage

Your data will be stored until our contractual obligations have been met. In order for us to provide you with offers concerning our events and services, data concerning this shall be stored for 8 years at most. The data will be deleted earlier if your knowledge is no longer necessary or if the purpose ceases to exist. Besides this, legal retention periods exist for certain data. Of particular relevance here are the periods of ten years maximum according to commercial and tax law.

Your rights under the data privacy law

With respect to personal data concerning you, pursuant to GDPR you have the right to information according to Article 15, rectification according to Article 16, erasure according to Article 17, restriction of processing according to Article 18, and data portability according to Article 20.
According to Article 21 GDPR, at any time you can revoke consent given to us to process your personal data with effect for the future.  We maintain a revocation list so that an objection to the use of data for advertising purposes can be considered at any time.
You also have the right to lodge a complaint with a supervisory data protection authority according to Article 77 GDPR in conjunction with § 19 BDSG.

Automated decision-making

We do not use any automated decision-making to create or perform contractual relationships.

(Version 4/2018)